How To Write Your Page Title
Page titles are found in the html source of a page, the title tag starts with < title > and ends with < /title >. In between these two tags you can enter a page title that best describes your content.
Page titles are one of the most important on page factors you need to do right to achieve high search engines rankings. In truth, changing your title tag on your pages can dramatically increase your search engine rankings, and due to the fact that your title tag appears as a link from the search engine results page, it gives you a great opportunity to try and attract clickthroughs.
What should my title look like?
First you must carry out some keyword research so that you know what keywords will bring you the most traffic. Once you know what keywords you targeting then you can judge what pages are targeting which keywords.
Say your website is about mobile phones, and you are optimising a page for the keyword “Mobile Phones”, your title tag should just have the keyword mobile phones, right?
Well yes and no, by just using the keyword mobile phones, you are limiting yourself to just that one keyword. If you carry out some more keyword research for the phrase “mobile phones” and try and find key phrases with 3 or even 4 words in them which contain the phrase “mobile phones” then you will be targeting 2 or 3 keywords in one page title.
For example, you found out that the keywords “cheap mobile phones” and “mobile phones sale” were being searched for, your title tag could be “cheap mobile phones sale”. By using this 4 word title you will be targeting the keywords mobile phones, cheap mobile phones, mobile phones sale and cheap mobile phones sale. By targeting multiple keywords within a title tag you are broadening the amount of traffic you will receive from the search engines from multiple keywords.
Should my title tag contain my company name?
This question keeps popping up from time to time, some people say your title should contain your company name, some people disagree.
In my opinion, if your company is well known and people know your brand you should always use your company name within your title so people know who you are.
For the smaller companies out there, I would recommend using your company name on your homepage title only. I’ll give you an example, say your company name was Mr.Mobile and the keyword you were targeting for your homepage was “cheap mobile phones sale” your title tag should look something like this “Cheap Mobile Phones Sale – Mr.Mobile”, for the rest of your pages I would just include your keywords without your company name.
The reason I say only put your company name on your homepage is so you rank for your company name, but the rest of your pages you leave exclusively to rank for your keywords.
There is no right or wrong way about putting your company name in your title tag, you can experiment and see what works best for you.
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