Streamline Marketing - Search Engine Optimisation and Website Design

Archive: April 2008

What is Code to Text Ratio?

Posted on 30/04/2008

Code to text ratio is used to calculate how much coding is on your webpage compared to your content. If you open up the source code of your webpage you will be able to see which parts are HTML coding and which parts are actual content.
For example, if your source code only has 5 lines [...]

Category: On Site Optimisation Tips

Keyword Rich Domain Names

Posted on 28/04/2008

Keyword rich domain names apparently give you a boost in the search engine rankings for that particular key phrase, for example if your keyword is “wooden clocks” and your domain name is “wooden-clocks.com” Google would favor your sites rankings for the search “wooden clocks”.
Having witnessed keyword rich domain names shoot up through the rankings on [...]

Category: On Site Optimisation Tips

The Meta Tag Description (How To Write Your Sales Pitch)

Posted on 22/04/2008

What is the Meta Description Tag?
The Meta description tag can be found or inserted into the head section in any HTML page, below is an example of a Meta description tag.
<meta name=”description” content=”Describe Your Page Here” />
This description will appear in the search engine results page (SERPs) under your title tag link. Although the Meta [...]

Category: Link Building & Traffic Generation, On Site Optimisation Tips

Search Engine Friendly URLs using URL Rewrite

Posted on 05/04/2008

What is URL Rewriting?
URL rewriting is a term used for the process of changing the appearance of a URL.
There are two types of pages you have for your website, either a static HTM/HTML page or a dynamic page URL.
A static page may look like:
www.example.com/descriptive_page_name.htm
But a dynamic page could look like:
www.example.com/products.cgi?gm=catlist&pid=121
The reason that dynamic pages look [...]

Category: On Site Optimisation Tips

How To Write Your Page Title

Posted on 02/04/2008

Page titles are found in the html source of a page, the title tag starts with < title > and ends with < /title >. In between these two tags you can enter a page title that best describes your content.
Page titles are one of the most important on page factors you need to do [...]

Category: On Site Optimisation Tips

New Website Launch for Streamline Marketing

Posted on 01/04/2008

Welcome to the new website for Streamline Marketing Services, it has been in the development process for quite some time but now it’s finally here. We felt it was time to launch a new design for our site to show off our design and development skills to any potential clients.
There are still a few tweaks [...]

Category: Streamline News