Access Platforms Genie

  • New Website Design & Build.
  • Lots of Database work and customisation.
  • SEO currently ongoing.


APS are proud to be an authorised dealer for the complete Genie product range, known the world over for superb performance, quality and reliability. By partnering with them you benefit from the combination of a global leader in powered access manufacture, plus comprehensive customer service from the UK’s largest independent distributor.

We have designed and developed the new website on WordPress with a custom theme, allowing APS to update Genie products, videos, brochures, news and RSS feeds. The website has a clean, edgy design taking inspirations from other massive brands. The website is split into New and Used Machines. The new machines page features all the new machines which get manually uploaded via the back end. The used machines are imported from the APS Group product database into WordPress, this gets updated daily showing the latest availability.

The website also features a clever product filter which allows customers to search for their desired product more efficiently by ticking a combination of boxes against their preferred Condition, Machine Type, Power Source or Working Height. When ticking their preferred options, the filter dynamically updates both the product results and the filter option at the same time which will always show a result. This should make it easier to drill down to the product the customer is looking for.