We have sucessfully saved our clients spend on Google Adwords whilst still increasing the amount of overall visitors and enquiries they receive.
Many campaigns are overspending due to basic errors, common ones include running broad match keywords and the ad's showing for irrelevant searches, another one is placing a CPC (cost per click) that is too high and attracts fraudulant clicks, lowering CPC and lowering positions will save money without losing visibility. Also in many cases the structure of the campaign is poor, meaning that quality scores are low, which means that you ad might not show or cost you more money, also an ad that is not completely relevant to the keyword may be shown.
The first way we can save you money is be taking over the adword ppc pay per click management of your campaign and sorting out any errors and maximising the effectiveness on an ongoing basis.
The second way we can save you money is by working on achieving rankings in the Google Organic results for the keywords running in your Google Adwords campaign. Once rankings are acheived in the Google Organic results the subsequent keyword can be paused on your Google Adwords campaign giving increasing savings over a period of time.
When running a Google Adwords campaign it is very important that 1) the visitor stays on your website (when they click straight off, it is classed as a bounce) and 2) the visitor can easily find the information they are looking for and then find contact/order method.
We can evalute your website from a visitors perspective, including first impressions, navigation, layout and ease of finding information. We can experiment with landing pages and set-up conversion tracking to ensure that you are maximising your click to enquiry rate.
We Streamline Marketing Services Ltd Based in Stafford, Staffordshire, will be happy to give you a free, no obligation analysis of your current Google Adwords, Google Organic and Website Set-up, which will include our suggested action.
Simply fill in the below form, or contact us via phone on 01785 604369 or e-mail: info@streamlinemarketing.co.uk